The Secret To Small Business Web Page Design - Simple Always Works!

Before you begin building your own website you may find yourself asking yourself a very basic (yet very important) question…Do I really need a professional web page design company or is it possible to effectively design my own web page by myself?

You may not realize this but many of the successful internet marketing businesses understand that web page design should be as much of an important marketing decision as the ad copy itself.

Option I: Using a Professional Web Page Design Company:

Hiring a professional web page design company can provide your business with a professional looking website and can cost upwards of $1,000. Given this fact, it is very important to understand some of the key elements that smart marketers will make certain to appear (or NOT appear) on their highly profitable sites. If you are aware of these web page design elements you should be able to select with confidence a web page design company knowledgeable in marketing as well as design.

Option II: Design Your Own Web Page:

Designing your own web pages is also an option for the “do-it-yourself” marketers seeking an alternative to small business web page design. Again, highly profitable websites tend to incorporate the same basic marketing and design elements, whether they are completed by a professional web page design company or an individual using a basic HTML editor.

Option III: Using A Web Page Design Tool:

A nice “middle ground” alternative for most small business owners is the use of a robust web page design tool in order to design your own web page. These software solutions provide most novices and advanced internet users the ability to quickly produce a completely designed website (often in minutes!) with little or no understanding of HTML or actual professional web page design training.

Some Elements Common To Small Business Web Page Design:

Whether you’ve hired a web page design company or you’ve decided to design your own web page it’s important to consider the following:

COLOR: Successfully Using Color In Your Web Page Design:

The use of the right colors in your web page design can actually increase your sales. When people see certain colors they change their emotions or they symbolize things related to the colors – This is a secret most web page design companies keep hidden from their customers.  

Here are a list of colors with some emotions and symbolizations they can cause - Valuable information for anyone considering small business web page design:

Red - love, excitement, warmth    

Pink - romantic, affection, sensuality    

White - purity, peace, perfection  

Blue -  sky, water, travel, freedom, truth   

Purple - royalty, dignity  

Black - space, night, authority

Green - money, calm, envy, greed

Yellow - light, purity, understanding   

Orange - autumn, youthfulness, fire

Brown - wood, comfort, strength

GRAPHICS: Successfully Using Graphics In Your Web Page Design:

Striking, bold graphics can be a real eye-catcher for visitors. Still, successful internet marketers are pretty much unanimous in stating that you should avoid flash graphics as much as possible when completing any web page design. Flash or animated graphics tend to tire the visitor’s eyes and often create a distraction from the written copy. Even if they are initially impressed by the web page design it may subconsciously annoy the visitor. Simplicity is always the safest way to go.

Even if you design your own web page it’s important to avoid overly “busy” graphics. If you are using a web page design tool be certain to review all of your options before deciding on a final design element. Most web page design tools contain simple graphics for this very reason.

LAYOUT: Successfully Using Layout In Your Web Page Design:

The top “viewable” portion of your web page design is what visitors will see without scrolling down the page. This is perhaps one of the most CRUCIAL elements of any small business web page design. You need to create the best initial impact with your design. Use descriptive headlines, strong sales copy, and a compelling offer which conveys your message as directly as possible to your prospect.

These are just some of the important elements you should be aware of when considering web page design your for own website. Whether you decide to hire a specialized web page design company or use a straightforward design tool - Simple Always Works!