You can create either Image links or regular text links.

To create an Image Link:

1. Add your image by clicking Add Content and choosing Add Image.

2. Once your Image content is in the editor, click the globe with a chain in front of it.

3. A new box should pop-up allowing you to either paste in a URL, or click "Browser Server" to link to another page within your site.

To create a Text Link:

1. Create or Modify a Text content component.

2. Highlight text that you want to make a link from.

3. Click the globe iconwith the chain in front of it.  Either of these options will give you a list of your site pages or you may type in any Internet address.