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Design Ecommerce Portal Website






The Art of the Logo when you design a ecommerce portal website



When you design a ecommerce portal website Logos are difficult to design – if you don't think they are, then the chances are that you have a bad one. Every website needs a logo, and you should lavish a lot of time and attention on yours when you are looking to design a ecommerce portal website.


Your Logo is Your Face when you design a ecommerce portal website.


When visitors happen across a website that they haven't seen before, one of the first places they look is at your logo – and that's when they start to form impressions of you. A good logo when you design a ecommerce portal website can make or break trust in your site, and be a big factor in whether anyone takes you seriously.  Branding experts know this: when you design a ecommerce portal website logos can produce positive reactions (like recognition), and negative ones (like revulsion), but both are equally strong. When you design a ecommerce portal website having a bad logo is, effectively, like having an untrustworthy-looking face.


Keep Pictures Simple when you design a ecommerce portal website.


If you do include an image in your logo when you design a ecommerce portal website, keep it to one, and keep it to simple shapes. You don't want your logo to become 'busy': just suggest what you're getting at, instead of pasting in a full-colour photograph of it. In fact when you design a ecommerce portal website, you should keep your logo to as few colours as possible, if you want it to make an impact.


Typography is Important when you design a ecommerce portal website.


Don't let anyone deceive you into thinking that the most important thing about a logo when you design a ecommerce portal website is how many little shapes and pictures it has in it. What draws visitors' eyes about logos is the typography: the font on the words.


Unfortunately for logo design, there are a hundred or so fonts that come with Windows and Office, and they've become overwhelmingly common in amateur logos. When you design a ecommerce portal website you're never going to be taken seriously if your logo appears in Times New Roman, or Verdana, because everyone else's is too.


So where can you find a less-common font. Well, take a look around sites like fonts.com and typography.com for a start. Another good tip when you design a ecommerce portal websiteis to use fonts that  you’ve seen in advertisements and found appealing: you can identify any fonts you can scan using a service like WhatTheFont (www.myfonts.com/whatthefont) – it will take a look at the letters and tell you which font you've found.


Of course, commercial fonts can be expensive. Don't pay ridiculous amounts, but don't be afraid to pay a little: the chances are that you'll be getting a much better font than you would be otherwise when you design a ecommerce portal website.


Avoid Clichés when you design a ecommerce portal website.


Finally, whatever you do, please avoid the painful cliché logos that are so common on the web. To help you out, here's a quick list of logo types to stay away from when you design a ecommerce portal website:


Decade-linked logos. Please don't make your logo look like something from the '60s, '70s or '80s, unless one of those decades is directly relevant to your site. If you just do it for no reason, it's a cliché – especially when you design a ecommerce portal website


Spirals. Putting spirals in logos has been done to death – no matter what variations you might be able to think of on it, they've been done. Spirals are nice, appealing shapes, but simply too common in logo design to consider.


Animals. Putting an animal (or a silhouette on an animal) into your logo might look nice, but the chances are that there are already plenty of people out there using your animal. Especially if you've had the 'original' idea of combining a rabbit and a hat to imply that your product is 'magic'. An important tip to remember when you design a ecommerce portal website.


Letters making faces. Painful in every case, and yet getting more common all the time. Please resist the urge to draw a little curve under two Os to make a smiley face. Another common mistake to avoid when you design a ecommerce portal website


Swooshes. The king of the clichés, the swoosh is at the point where using it in your logo will get you mocked. A swoosh is a curved line running across your logo – some say it's now the most common logo device in the world. Yet another common mistake to avoid when you design a ecommerce portal website.

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