Picking a Color Scheme when you build an online store.
Before you can consider the finer points when you build an online store, you need to make the big decisions. Few of these decisions are more important than what Color scheme you’re your online store is going to use. If you choose the wrong one, your site and online store will be, in the worst cases, completely unreadable.
Pay Attention to Contrast.
First of all, before you do anything else, you need to check that the Colors you've chosen when you build an online store provide enough contrast for your text to be readable. Don't put orange text on a yellow background, or red on blue, or anything like that. You should especially avoid using a lighter version of a Color on top of a darker version of that same Color, or vice versa. When you build an online store you've got to make sure that your text is readable.
Never Use Black Backgrounds when you build an online store.
You can generally use whatever Colors you like as part of your Color scheme when you build an online store, but stay away from black backgrounds. It makes your website look 'underground' and threatening, not to mention old-fashioned. The only people who will like it will be dyed-in-the-wool computer nerds and people who get headaches from large areas of white. An important tip to remember when you build an online store.
Not Too Many Colors.
When you build an online store you should choose three or four Colors for your site, and use only those Colors (or shades of those Colors). When you build an online store you can't go using the whole rainbow without the design looking garish, and garish is never good. When you build an online store decide ahead of time which three or four Colors you're going to use, and stick to it – if you want to add one, you have to drop one of the ones you've already got.
These are Colors that are opposite each other on a Color wheel, and so look good together, at least according to Color theory. When you build an online store the three most common sets are red-green; blue-orange, and yellow-purple. Whether you agree with this or not is up to you, but it can work surprisingly well, especially if you use subtle shades of the Colors when you build an online store.
This is also a good way to pick Colors that will be easily readable against a certain background: look for the exact opposite Color to maximize readability when you build an online store.
Another approach when you build an online store is to try and pick Colors that are similar to your main Color, meaning that they're near to it on the Color wheel. Red, for example, goes well with its analog Colors, orange and yellow. Overdone, this can make your site look overly bright, but it can look good with restraint. It's no coincidence that these combinations often occur in nature. Remember this when you build an online store.
Another popular technique is to use Colors chromatically. When you build an online store you can use different shades and hues of one Color in your design, and nothing else apart from black and white – for example, when you build an online store you might use light blyue, bright blue and dark blue together. This creates a sleek, professional look, and comes highly recommended when you build an online store.
Take Colors from Nature.
If you're lacking inspiration for a Color scheme when you build an online store, one of the best things you can do is go for a walk outside. Take a look around at plants, flowers and animals. Nature knows how to use Colors better than you do – learn from it.
Finally, it's worth dropping in a note here about Color blindness. Try to make sure that when you build an online store your design uses Color to make itself aesthetically pleasing, but doesn't rely on it for anything essential. You wouldn't believe the statistics for the prevalence of Color blindness (some say as high as 10% are at least partially Color blind), and when you build an online store you need to consider these people too when you're designing your site – they're at least as important as the people with unusual browsers, for example.
You might like to take a look at your site using www.vischeck.com, which will let you see things the way a Color blind user would. When you build an online store make sure they can at least still read your text!